3: Set up forwarding phone numbers

Created by C B, Modified on Wed, 1 Nov, 2023 at 1:36 PM by C B

  1. configure your forwarding numbers for tracking calls related to your direct mail campaigns. 

  2. You can set up multiple forwarding numbers for targeting different audiences or geographic areas. 




Why forwarding numbers are important

  • Call tracking: Forwarding phone numbers enable you to track and monitor the calls generated by your direct mail campaigns. This data is invaluable for assessing campaign performance and optimizing your strategies.

  • Efficient call routing: You can set up forwarding to ensure that calls from your direct mail recipients are efficiently routed to the appropriate call center or phone number within your organization.

  • Campaign attribution: By associating specific phone numbers with different campaigns, you can accurately attribute incoming calls to the corresponding marketing initiatives, providing insights into which campaigns are driving the most engagement.

  • Performance analysis: The data collected through call tracking allows you to analyze call volume, duration, and conversion rates, helping you make data-driven decisions to improve campaign ROI.

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